Retail trade mark represented by a mono brand retail chain in Ukraine
(55 monobrend stores in 20 cities) and Russia (Moscow) offering
classical men’s clothing for work and leisure.
Brand positioning – contemporary classical, European quality
clothes for accomplished professionals, which emphasize their
owner’s taste and individuality. Arber product is a combination
of impeccable style and quality with price.
Arber is an umbrella retail brand offering three sub-brands in one
70-150 sq.m. retail format: high quality tailored clothing brand
Gregory Arber, middle segment business apparel brand Arber and medium
priced casual clothing brand J&A. The trademark’s wide
assortment range allows for substantial flexibility in reacting to the
specifics of customer demand depending on the region and store size.
Not unduly pretentious on the outside, but very carefully detailed and
crafted on the inside, Arber is a distinct, recognizable brand of
classical men’s clothing. The distinguishing characteristic of
the Arber brand is the unique approach we use to the design and
construction of men’s jacket – the key element of
men’s wardrobe. As a result, Arber suits have an excellent fit,
which sets them apart from the products offered by competitive brands.
Arber clothing gives its owner internal confidence in his external
Appearance. The combination of model styles, fabric design and quality,
decorative elements and quality of work with price make our offer
balanced and highly demanded. Arber – quality is always much
higher than priceAll of the Arber stores, which are currently more than
50 in number, are operated according to the unified retail standards
and clearly convey the brands positioning and communication strategy.
Centralized inventory control based on the principles of category
management and modern IT system allow the retail network to achieve
significantly higher then average performance indicators for the
industry. Arber retail trademark has reached very stable position in
the competitive environment as is evidenced by its high recognition
among the target audience and wide acceptance as an innovative retail
concept, which has no analogies in Eastern Europe.